Logo Usage Guideline
Guideline Introduction: The following guideline
addresses the correct usage and treatment of the
FIC logo as used in advertising, collateral, technical
documents, and other printed or visual materials
for any FIC related products and/or company communications.
What does the FIC logo Represent: The FIC logo is
comprised of 5 horizontally, and one vertically
placed segments. The logo, which spells out FIC,
has come to represent the entire FIC organization
in the technology industry.
How the logo be used: The FIC logo may only used
in the connection with the promotion of FIC related
products and company organization, and not for any
external goods and services. Do not modify or recreate
the FIC logo under any circumstances without the
prior written consent of the FIC Global Marketing
Team. Use of the corporate logo is provided by FIC.
When the FIC logo is used, you must include the following attribution:
FIC and the FIC logo are a registered trademark of First International Computer,
Proportion and Orientation: The FIC logo is meant
to be displayed in horizontal format. The logo should
not be un-proportionally resized, rotated, or skewed.
The 6 segments in the FIC logo combined together
make up the single logo element. No part of this
logo can be added to or subtracted from, or graphically
modified with illustrations or graphics.
Spacing: Always maintain space around the logo to
set it apart from the other graphic elements or
text on the page. The minimum space required is
a space equal to the width of the ???in the logo.
No further graphics, photos, slogans, numbers, design
features, or symbols can be added. You may not combine
the FIC logo with any other trademark, including, but
not limited to, the names of other companies, products,
Spacing around logo must be equal to width of the
You may not combine the FIC logo with any other feature
or description other then:
First International Computer, Inc.
(Positioned directly below the logo)
Logo Usage Guideline
1.6 Colors: The FIC logo can be produced only in the
following colors. Absolutely no other colors will be
allowed without the prior written consent of the Global
Marketing Team. The logo can be produced in one of 4
standard possible color schemes, depending on the medium
to be printed on, and the type of communication. These
accepted colors and formats include:
should always be solid (unless employing an approved
3D effect). Do not use gray, screens, special fills,
or outline treatments.
Blue FIC logo: (PMS 301) Logo must be solid, without any variation in color consistency
Black FIC logo: Solid black for printing on white or transparent backgrounds,
logo must be solid black without any variation in
White FIC logo: Solid white for printing on black or dark backgrounds, logo must
be solid white without any variation in color consistency
Platinum/Silver FIC logo: (PMS877) Solid silver for printing on both light and
dark backgrounds, logo must be solid without any
variation in color consistency.
3D effects: In some cases 3D effects can be employed with various lighting and
color variations to make the FIC logo look raised
in print and publications. This effect can be done
on Blue and Silver logos but requires the prior
approval of the Global Marketing Team.
Examples:The following are examples of approved logos
that comply with the FIC logo usage guidelines
Click the image to download )
Any deviation from the above guidelines requires the
prior written approval of the Global Marketing Team
and Marketing/Sales upper management. E-mail:firstname.lastname@example.org