AR/VR/XR – Farewell to exaggeration, Get More Substance 2020-03-17

‘’AR and VR and other real-world interactive technologies gradually get rid of hype and become more

practical. In fact, AR / VR / XR and other technologies have found a more suitable place in the

market for their technology applications.’’

From this year’s CES 2020, augmented reality (AR) and virtual reality (VR) and other real-world

interactive technologies are no longer as hyped as CES in previous years, but gradually become

more practical. In fact, from safe driving, manufacturing site, consumer games to professional fields,

AR/VR/XR has found more in line with the technology’s position in the marketplace.

Althought CES has come to the end, we can still find the application of AR/VR/XR. For example, there

were number of booths that used VR for demonstration purposes, especially the automobile

manufacturers. Honda, Jeep and Audi demonstrated that used VR to simulate driving conditions. The

Jeep 4×4 Adventure VR Experience was a simulated off-road journey on the famous off-road trail

called Moab’s “Hell’s Revenge.”

Each wheel of the Jeep Wrangler Rubicon is equipped with hydraulic cylinder, so that jeeps can

respond to the location of the wheels on the driveway. The hydraulic system replicates the movement

and sight that the driver experiences during the off-road journey when wearing VR glasses, making it

seem to be in the resort of Moab off-road.

In addition to taking off-road experience as the selling point of today's vehicles, Future Honda Mobility

lets us preview the future action ecosystem using VR, which may be the actual situation in 2035 and


Honda provides the future urban environment experience with V2X system, including safe driving,

Autonomous Shared Mobility Pod, and take flight in a personal vertical takeoff and landing (VTOL)


CES 2020 did not release any new AR / VR products, most of which were released in 2019; however,

that hadn’t been the case in the past. This year's more breakthrough product is Nreal AR glasses.

Nreal initially launched its developer edition product at Augmented World Expo (AWE) in 2019 and

has been showing ever improved versions since.

The company continues to work closely with Qualcomm to develop lightweight AR glasses for use

with Snapdragon processor enabled mobile phones, or stand-alone computer devices using the

Qualcomm Snapdragon 845 processor.

I have tried the glasses and have seen that the overlay image is quite bright and has a wide field of

view. The glasses support six degrees of freedom (6-DoF) movement. This year, the Nreal light AR

glasses finally came out of the consumer version, which tether to a Snapdragon-based phone. New

user interface, Nebula UI, also helps bring 2D applications (APPs) into the 3D world, allowing users

to launch 2D apps and place them anywhere in the 3D space.

Oculus Quest now is the most popular VR headwear device, that was out of stock for weeks around

the holidays. I order one on December 13, and finally got my product after CES. Oculus Quest

headwear really provides a great stand-alone (without PC connection) VR experience. It also uses a

Qualcomm Snapdragon processor that does an excellent job keeping up with the PC-based Rift VR.

However, Oculus Quest independent headset is not perfect, and in fact can use some improvements

in ergonomics. To hit the $399 price point for the standalone VR headset, Oculus (owned by

Facebook) made some compromise. In particular, since all electronic systems are located in the front

of the headwear device, the headband of this device is uncomfortable and too heavy to wear. It's

adjustable Interpupillary Distance (IPD), which can adjust the distance between the left and right

lenses according to the user's eye distance to achieve optimal eye comfort, but Rift Headset does not

support this function.

For many years, the biggest problem with VR has been content, but we are now finally starting to see

content that is really driving VR sales. In particular, the game Beat Saber is extremely popular and

combines Star Wars-style light swords with a rhythm game with popular soundtracks. This is the type

of game that is done well in consoles — and applying it to VR makes the game an even more

immersive experience. What is still missing from VR is more virtual communities and multiplayer


Compared with products such as Oculus Quest and entry-level Oculus Go, most VR suppliers now

begin to shift their sales focus from direct consumer market sales to focus on the slow-moving VR

enterprise market. AR has had in enterprise market for many years, especially in the field of field

service, architecture, and training, such as Microsoft HoloLens, Magic Leap, and Google Glass. Even

the Nreal glasses were still mostly focused on adding developers in order to add more content.

There are number of products that are being explored in interesting areas, such as underwater AR

headset glasses or goggles. Besides, Samsung casually showed off a pair of AR glasses as part of a

Gait Enhancing & Motivating System (GEMS) exercise demo.

The AR and VR markets are vibrant and moving in the right direction - just not as fast as

many expected. We look forward to future and will continue to focus on various new developments

from now to the next few years.


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