{"id":11847,"date":"2022-05-05T13:40:47","date_gmt":"2022-05-05T05:40:47","guid":{"rendered":"https:\/\/www.fic.com.tw\/?p=11847"},"modified":"2023-04-18T14:29:10","modified_gmt":"2023-04-18T06:29:10","slug":"car-dooh-advertising","status":"publish","type":"post","link":"https:\/\/www.fic.com.tw\/zh-hans\/car-dooh-advertising\/","title":{"rendered":"DOOH \u6570\u4f4d\u6237\u5916\u5e7f\u544a\uff1a\u5927\u4f17\u7535\u8111\u7814\u53d1\u6c7d\u8f66\u6295\u5f71\u7cfb\u7edf\uff0c\u8f66\u7a97\u6210\u4e3a\u6c7d\u8f66\u5e7f\u544a\u65b0\u9009\u62e9\uff01"},"content":{"rendered":"<h2><img loading=\"lazy\" class=\"aligncenter wp-image-11818 size-full\" src=\"https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1.jpg\" alt=\" FIC ADD\u591a\u5a92\u4f53\u663e\u50cf\u7cfb\u7edf\u91c7\u7528\u53cc\u9762\u6295\u5c04\u5c06\u5f71\u50cf\u6295\u653e\u7f6e\u4e24\u4fa7\u8f66\u7a97\uff0c\u6210\u4e3a\u65b0\u578b\u6001\u7684\u79fb\u52a8\u5f0f\u591a\u5a92\u4f53\u5e7f\u544a\u5e7f\u544a\u724c\u3002\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1.jpg 1920w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-300x169.jpg 300w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-1030x579.jpg 1030w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-768x432.jpg 768w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-1536x864.jpg 1536w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-1500x844.jpg 1500w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-705x397.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/h2>\n<h2>DOOH \u6570\u4f4d\u6237\u5916\u5e7f\u544a\u662f\u4ec0\u4e48\uff1f DOOH\u4ecb\u7ecd<\/h2>\n<p>\u6570\u4f4d\u6237\u5916(Digital Out-Of-Home\uff0c\u7b80\u79f0DOOH)\u5e7f\u544a\uff0c\u610f\u6307\u6d88\u8d39\u8005\u5728\u5916\u51fa\u9014\u4e2d\u6240\u63a5\u89e6\u5230\u7684\u5e7f\u544a\u770b\u677f\uff0c\u901a\u5e38\u9650\u4e8e\u516c\u8f66\u7ad9\u724c\/\u516c\u8f66\u5185\u3001\u6377\u8fd0\u7ad9\u6708\u53f0\/\u8f66\u53a2\u4e2d\u3001\u8ba1\u7a0b\u8f66\u5185\u6216\u8857\u9053\u7b49\u5904\u51fa\u73b0\u7684\u6570\u4f4d\u7d20\u6750\u3002<\/p>\n<p>DOOH\u91c7\u7528<a href=\"https:\/\/zh.wikipedia.org\/zh-cn\/%E6%95%B8%E4%BD%8D%E6%A8%99%E7%89%8C\" target=\"_blank\" rel=\"noopener\">\u6570\u4f4d\u62db\u724c\u6280\u672f<\/a>\uff0c\u76f8\u8f83\u4e8e\u4f20\u7edf\u7684\u5370\u5237\u5a92\u4f53\uff0c\u6570\u4f4d\u64ad\u653e\u66f4\u5177\u6709\u52a8\u6001\u6548\u679c\uff0c\u8ba9\u4f20\u64ad\u5185\u5bb9\u66f4\u52a0\u591a\u6837\u5316\uff0c\u53ef\u63d0\u4f9b\u66f4\u5927\u91cf\u7684\u8baf\u606f\uff0c\u7ed3\u5408\u5927\u6570\u636e\u4f18\u5316\u5e7f\u544a\u5185\u5bb9\u53ca\u9501\u5b9a\u53d7\u4f17\u65cf\u7fa4\u3002<\/p>\n<h2>DOOH \u6570\u4f4d\u6237\u5916\u5e7f\u544a\uff0c\u6210\u4e3a\u6237\u5916\u79fb\u52a8\u5e7f\u544a\u65b0\u8d8b\u52bf<\/h2>\n<p>\u6839\u636e<a href=\"https:\/\/aimoutdoor.com\/effective-mobile-billboard-advertising\/\" target=\"_blank\" rel=\"noopener\">\u7814\u7a76<\/a>\uff0c\u79fb\u52a8\u5e7f\u544a\u662f\u6700\u6709\u6548\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\uff0c\u4e0e\u5176\u4ed6\u6237\u5916\u5e7f\u544a\u76f8\u6bd4\uff0c\u79fb\u52a8\u5e7f\u544a\u53ef\u4ee5\u8f83\u4f4e\u7684\u6bcf\u5343\u6b21\u5e7f\u544a\u66dd\u5149\u6210\u672c(CPM)\u63a5\u89e6\u5230\u66f4\u591a\u7684\u6d88\u8d39\u8005\u3002\u8fd9\u4e5f\u4ee3\u8868\u5c06\u6237\u5916\u5e7f\u544a\u5b89\u88c5\u81f3\u79fb\u52a8\u7684\u8f66\u8f86\u4e0a\uff0c\u53ef\u4ee5\u6bd4\u5728\u8857\u9053\u4e0a\u56fa\u5b9a\u8bbe\u7f6e\u7684\u6570\u4f4d\u5e7f\u544a\u7248\u6709\u66f4\u9ad8\u7684\u5e7f\u544a\u6548\u76ca\u3002<\/p>\n<p>\u5728\u6570\u4f4d\u6237\u5916\u5e7f\u544a\u5b89\u88c5\u4e8e<a href=\"https:\/\/www.fic.com.tw\/zh-hans\/automotive\/\" target=\"_blank\" rel=\"noopener\">\u8f66\u8f86<\/a>\u4e0a\uff0c\u9664\u4e86\u8f66\u5185LED\u8424\u5e55\u3001\u8f66\u9876\u5e7f\u544a\u770b\u677f\u5916\uff0c\u8fd1\u5e74\u53d1\u5c55\u5728\u8f66\u7a97\u4e0a\u6295\u653e\u5f71\u50cf\u5e7f\u544a\uff0c\u6210\u4e3a\u79fb\u52a8DOOH\u5e7f\u544a\u7684\u65b0\u9009\u62e9\u3002<\/p>\n<h2>\u5927\u4f17\u7535\u8111\u591a\u5a92\u4f53\u663e\u50cf\u7cfb\u7edf\uff0c\u6c7d\u8f66\u5e7f\u544a\u770b\u677f\u65b0\u6280\u672f\uff01<\/h2>\n<p><a href=\"https:\/\/www.fic.com.tw\/zh-hans\/automotive\/add\/\" target=\"_blank\" rel=\"noopener\">FIC\u591a\u5a92\u4f53\u663e\u50cf\u7cfb\u7edf<\/a> (FIC Advertisement Display) \u5c06\u5c0f\u578b\u7684\u6295\u5f71\u673a\u5b89\u88c5\u4e8e\u8f66\u5185\u8f66\u9876\u4e0a\uff0c\u91c7\u7528\u53cc\u9762\u6295\u5c04\u5c06\u5f71\u50cf\u6295\u653e\u7f6e\u4e24\u4fa7\u8f66\u7a97\uff0c\u6210\u4e3a\u65b0\u578b\u6001\u7684\u79fb\u52a8\u5f0f\u591a\u5a92\u4f53\u5e7f\u544a\u770b\u677f\u3002<\/p>\n<p>\u6295\u5f71\u673a\u5149\u6e90\u6280\u672f\u91c7\u7528\u96f7\u5c04\u6295\u5f71\uff0c\u4ee5\u80cc\u5f0f\u6295\u5f71\u67b6\u6784\u6295\u653e\uff0c\u8f66\u5916\u770b\u4e0d\u5230\u8fd0\u4f5c\u4e2d\u7684\u6295\u5f71\u673a\u3002\u4e0e\u5728\u8ba1\u7a0b\u8f66\u3001\u516c\u8f66\u5185LED\u8424\u5e55\u63a8\u64ad\u5e7f\u544a\u4e0d\u540c\uff0c\u5f71\u50cf\u6295\u653e\u540e\u662f\u9762\u5bf9\u8f66\u5916\uff0c\u5728\u8f66\u8f86\u7ecf\u8fc7\u7684\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u770b\u5230\u5e7f\u544a\u5185\u5bb9\uff0c\u5982\uff1a\u53f8\u673a\u3001\u4e58\u5ba2\u4ee5\u53ca\u884c\u4eba\u3002\u5728\u4e58\u5ba2\u4e0a\u8f66\u524d\u4e5f\u4f1a\u63a5\u89e6\u5230\u8fd9\u4e9b\u5e7f\u544a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\" https:\/\/www.youtube.com\/embed\/McPIJB0-bW0\" width=\"1268\" height=\"714\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u5927\u4f17\u7535\u8111\u6c7d\u8f66\u6295\u5f71\u7cfb\u7edf\u6253\u9020DOOH\u5e7f\u544a\u7684\u672a\u6765<\/strong><\/h2>\n<p>\u5c06<a href=\"https:\/\/www.fic.com.tw\/zh-hans\/automotive\/add\/\" target=\"_blank\" rel=\"noopener\">\u8f66\u5916\u6295\u5f71\u50cf\u529f\u80fd<\/a>\u4e0e\u5f3a\u5927\u7684DOOH\u529f\u80fd\u76f8\u7ed3\u5408\uff0c\u53ef\u4ee5\u6839\u636e\u65f6\u95f4\u3001\u533a\u57df\u8bbe\u5b9a\u5e7f\u544a\u64ad\u653e\u6a21\u5f0f\uff0c\u4f7f\u5e7f\u544a\u5546\u53ef\u4ee5\u9488\u5bf9\u76ee\u6807\u53d7\u4f17\u65cf\u7fa4\u8fdb\u884c\u5e7f\u544a\u6a21\u5f0f\u7684\u9009\u62e9\uff0c\u63d0\u4f9b\u5408\u9002\u7684\u8baf\u606f\u3002\u6b64\u5916\uff0c\u5185\u5bb9\u66f4\u65b0\u53ef\u4ee5\u5728\u51e0\u79d2\u949f\u81ea\u52a8\u5b8c\u6210\uff0c\u514d\u9664\u4e86\u4f20\u7edf\u5e7f\u544a\u724c\u9700\u8981\u7684\u5370\u5237\u548c\u5b89\u88c5\u8d39\u7528\uff0c\u964d\u4f4e\u4e86\u7ba1\u7406\u6210\u672c\u3002<\/p>\n<h2>\u5c0f\u7ed3<\/h2>\n<p><a href=\"https:\/\/www.fic.com.tw\/zh-hans\/automotive\/add\/\" target=\"_blank\" rel=\"noopener\">FIC\u591a\u5a92\u4f53\u663e\u50cf\u7cfb\u7edf<\/a>\u5ef6\u4f38\u5e7f\u544a\u7684\u66dd\u5149\u573a\u666f\uff0c\u8ba9\u8f66\u4f53\u5e7f\u544a\u66f4\u5177\u6709\u5f39\u6027\uff0c\u4e0e\u4ee5\u5f80\u8f66\u4f53\u5e7f\u544a\u76f8\u6bd4\u66f4\u5177\u6709\u7075\u6d3b\u6027\u4e0e\u5373\u65f6\u6027\u3002\u672a\u6765\u7ed3\u5408\u884c\u4e3a\u63a2\u6d4b\u53caAI\u667a\u6167\u8fa8\u8bc6\uff0c\u4f7f\u5f97\u5e7f\u544a\u53ef\u4ee5\u66f4\u52a0\u7cbe\u51c6\u6295\u653e\uff0c\u6210\u4e3a\u65b0\u578b\u6001\u7684\u79fb\u52a8\u65b0\u5a92\u4f53\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u76f8\u95dc\u6587\u7ae0<\/strong><\/p>\n<p><a title=\"Permanent Link: HUD\u62ac\u5934\u663e\u793a\u5668\u7684\u672a\u6765\u8d8b\u52bf\uff1aAR HUD\u589e\u5f3a\u73b0\u5b9e\u62ac\u5934\u663e\u793a\u5668\" href=\"https:\/\/www.fic.com.tw\/zh-hans\/hud-trend\/\" rel=\"bookmark\">HUD\u62ac\u5934\u663e\u793a\u5668\u7684\u672a\u6765\u8d8b\u52bf\uff1aAR HUD\u589e\u5f3a\u73b0\u5b9e\u62ac\u5934\u663e\u793a\u5668<\/a><\/p>\n<p><a title=\"Permanent Link: \u8f66\u7528\u5143\u5b87\u5b99Metaverse\uff1a\u5927\u4f17\u7535\u8111\u8f66\u8f7dMeta\/XR\u6280\u672f\uff0c\u6253\u9020\u5143\u5b87\u5b99\u5165\u53e3\u5e73\u53f0\" href=\"https:\/\/www.fic.com.tw\/zh-hans\/metaverse-in-automotive\/\" rel=\"bookmark\">\u8f66\u7528\u5143\u5b87\u5b99Metaverse\uff1a\u5927\u4f17\u7535\u8111\u8f66\u8f7dMeta\/XR\u6280\u672f\uff0c\u6253\u9020\u5143\u5b87\u5b99\u5165\u53e3\u5e73\u53f0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOOH \u6570\u4f4d\u6237\u5916\u5e7f\u544a\u662f\u4ec0\u4e48\uff1f DOOH\u4ecb\u7ecd \u6570\u4f4d\u6237\u5916(Digital Out-Of-Home\uff0c\u7b80\u79f0DOOH) [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":11816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[85],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DOOH \u6570\u4f4d\u6237\u5916\u5e7f\u544a\uff1a\u5927\u4f17\u7535\u8111\u7814\u53d1\u6c7d\u8f66\u6295\u5f71\u7cfb\u7edf\uff0c\u8f66\u7a97\u6210\u4e3a\u6c7d\u8f66\u5e7f\u544a\u65b0\u9009\u62e9\uff01 - FIC<\/title>\n<meta name=\"description\" content=\"\u5927\u4f17\u7535\u8111\u7814\u53d1\u6c7d\u8f66\u6295\u5f71\u7cfb\u7edf\uff0c\u8f66\u7a97\u6210\u4e3a\u6570\u4f4d\u6237\u5916\u5e7f\u544a(DOOH\u5e7f\u544a)\u65b0\u9009\u62e9\uff01\u5927\u4f17\u7535\u8111\u591a\u5a92\u4f53\u663e\u50cf\u7cfb\u7edf\u5f71\u50cf\u6295\u653e\u540e\u662f\u9762\u5bf9\u8f66\u5916\uff0c\u5728\u8f66\u8f86\u7ecf\u8fc7\u7684\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u770b\u5230\u5e7f\u544a\u5185\u5bb9\uff0c\u4e14\u4e0eDOOH\u529f\u80fd\u7ed3\u5408\uff0c\u6839\u636e\u65f6\u95f4\u3001\u533a\u57df\u8bbe\u5b9a\u5e7f\u544a\u64ad\u653e\u6a21\u5f0f\uff0c\u5e7f\u544a\u5546\u76f4\u63a5\u5728\u8f66\u7a97\u4e0a\u6295\u653e\u5f71\u50cf\u5e7f\u544a\uff0c\u7528\u79fb\u52a8\u7684\u8f66\u8f86\u63a8\u64ad\u7ed9\u76ee\u6807\u53d7\u4f17\u65cf\u7fa4\u5408\u9002\u7684\u8baf\u606f\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fic.com.tw\/zh-hans\/car-dooh-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOOH \u6570\u4f4d\u6237\u5916\u5e7f\u544a\uff1a\u5927\u4f17\u7535\u8111\u7814\u53d1\u6c7d\u8f66\u6295\u5f71\u7cfb\u7edf\uff0c\u8f66\u7a97\u6210\u4e3a\u6c7d\u8f66\u5e7f\u544a\u65b0\u9009\u62e9\uff01 - FIC\" \/>\n<meta property=\"og:description\" content=\"\u5927\u4f17\u7535\u8111\u7814\u53d1\u6c7d\u8f66\u6295\u5f71\u7cfb\u7edf\uff0c\u8f66\u7a97\u6210\u4e3a\u6570\u4f4d\u6237\u5916\u5e7f\u544a(DOOH\u5e7f\u544a)\u65b0\u9009\u62e9\uff01\u5927\u4f17\u7535\u8111\u591a\u5a92\u4f53\u663e\u50cf\u7cfb\u7edf\u5f71\u50cf\u6295\u653e\u540e\u662f\u9762\u5bf9\u8f66\u5916\uff0c\u5728\u8f66\u8f86\u7ecf\u8fc7\u7684\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u770b\u5230\u5e7f\u544a\u5185\u5bb9\uff0c\u4e14\u4e0eDOOH\u529f\u80fd\u7ed3\u5408\uff0c\u6839\u636e\u65f6\u95f4\u3001\u533a\u57df\u8bbe\u5b9a\u5e7f\u544a\u64ad\u653e\u6a21\u5f0f\uff0c\u5e7f\u544a\u5546\u76f4\u63a5\u5728\u8f66\u7a97\u4e0a\u6295\u653e\u5f71\u50cf\u5e7f\u544a\uff0c\u7528\u79fb\u52a8\u7684\u8f66\u8f86\u63a8\u64ad\u7ed9\u76ee\u6807\u53d7\u4f17\u65cf\u7fa4\u5408\u9002\u7684\u8baf\u606f\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fic.com.tw\/zh-hans\/car-dooh-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"FIC\" \/>\n<meta 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