{"id":11826,"date":"2022-05-05T13:19:31","date_gmt":"2022-05-05T05:19:31","guid":{"rendered":"https:\/\/www.fic.com.tw\/?p=11826"},"modified":"2023-04-18T14:28:50","modified_gmt":"2023-04-18T06:28:50","slug":"car-dooh-advertising","status":"publish","type":"post","link":"https:\/\/www.fic.com.tw\/zh-hant\/car-dooh-advertising\/","title":{"rendered":"DOOH \u6578\u4f4d\u6236\u5916\u5ee3\u544a\uff1a\u5927\u773e\u96fb\u8166\u7814\u767c\u6c7d\u8eca\u6295\u5f71\u7cfb\u7d71\uff0c\u8eca\u7a97\u6210\u70ba\u6c7d\u8eca\u5ee3\u544a\u65b0\u9078\u64c7\uff01"},"content":{"rendered":"<h2><img loading=\"lazy\" class=\"aligncenter wp-image-11818 size-full\" src=\"https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1.jpg\" alt=\"FIC ADD\u591a\u5a92\u9ad4\u986f\u50cf\u7cfb\u7d71\u63a1\u7528\u96d9\u9762\u6295\u5c04\u5c07\u5f71\u50cf\u6295\u653e\u7f6e\u5169\u5074\u8eca\u7a97\uff0c\u6210\u70ba\u65b0\u578b\u614b\u7684\u79fb\u52d5\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u770b\u677f\u3002\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1.jpg 1920w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-300x169.jpg 300w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-1030x579.jpg 1030w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-768x432.jpg 768w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-1536x864.jpg 1536w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-1500x844.jpg 1500w, https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1-1-705x397.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/h2>\n<h2><strong>DOOH \u6578\u4f4d\u6236\u5916\u5ee3\u544a\u662f\u4ec0\u9ebc\uff1fDOOH\u4ecb\u7d39<\/strong><\/h2>\n<p>\u6578\u4f4d\u6236\u5916(Digital Out-Of-Home\uff0c\u7c21\u7a31DOOH)\u5ee3\u544a\uff0c\u610f\u6307\u6d88\u8cbb\u8005\u5728\u5916\u51fa\u9014\u4e2d\u6240\u63a5\u89f8\u5230\u7684\u5ee3\u544a\u770b\u677f\uff0c\u901a\u5e38\u9650\u65bc\u516c\u8eca\u7ad9\u724c\/\u516c\u8eca\u5167\u3001\u6377\u904b\u7ad9\u6708\u53f0\/\u8eca\u5ec2\u4e2d\u3001\u8a08\u7a0b\u8eca\u5167\u6216\u8857\u9053\u7b49\u8655\u51fa\u73fe\u7684\u6578\u4f4d\u7d20\u6750\u3002<\/p>\n<p>DOOH\u63a1\u7528<a href=\"https:\/\/zh.wikipedia.org\/zh-tw\/%E6%95%B8%E4%BD%8D%E6%A8%99%E7%89%8C\" target=\"_blank\" rel=\"noopener\">\u6578\u4f4d\u62db\u724c\u6280\u8853<\/a>\uff0c\u76f8\u8f03\u65bc\u50b3\u7d71\u7684\u5370\u5237\u5a92\u9ad4\uff0c\u6578\u4f4d\u64ad\u653e\u66f4\u5177\u6709\u52d5\u614b\u6548\u679c\uff0c\u8b93\u50b3\u64ad\u5167\u5bb9\u66f4\u52a0\u591a\u6a23\u5316\uff0c\u53ef\u63d0\u4f9b\u66f4\u5927\u91cf\u7684\u8a0a\u606f\uff0c\u7d50\u5408\u5927\u6578\u64da\u512a\u5316\u5ee3\u544a\u5167\u5bb9\u53ca\u9396\u5b9a\u53d7\u773e\u65cf\u7fa4\u3002<\/p>\n<h2><strong>DOOH \u6578\u4f4d\u6236\u5916\u5ee3\u544a\uff0c\u6210\u70ba\u6236\u5916\u79fb\u52d5\u5ee3\u544a\u65b0\u8da8\u52e2<\/strong><\/h2>\n<p>\u6839\u64da<a href=\"https:\/\/aimoutdoor.com\/effective-mobile-billboard-advertising\/\" target=\"_blank\" rel=\"noopener\">\u7814\u7a76<\/a>\uff0c\u79fb\u52d5\u5ee3\u544a\u662f\u6700\u6709\u6548\u7684\u6236\u5916\u5ee3\u544a\u5f62\u5f0f\uff0c\u8207\u5176\u4ed6\u6236\u5916\u5ee3\u544a\u76f8\u6bd4\uff0c\u79fb\u52d5\u5ee3\u544a\u53ef\u4ee5\u8f03\u4f4e\u7684\u6bcf\u5343\u6b21\u5ee3\u544a\u66dd\u5149\u6210\u672c(CPM)\u63a5\u89f8\u5230\u66f4\u591a\u7684\u6d88\u8cbb\u8005\u3002\u9019\u4e5f\u4ee3\u8868\u5c07\u6236\u5916\u5ee3\u544a\u5b89\u88dd\u81f3\u79fb\u52d5\u7684\u8eca\u8f1b\u4e0a\uff0c\u53ef\u4ee5\u6bd4\u5728\u8857\u9053\u4e0a\u56fa\u5b9a\u8a2d\u7f6e\u7684\u6578\u4f4d\u5ee3\u544a\u7248\u6709\u66f4\u9ad8\u7684\u5ee3\u544a\u6548\u76ca\u3002<\/p>\n<p>\u5728\u6578\u4f4d\u6236\u5916\u5ee3\u544a\u5b89\u88dd\u65bc<a href=\"https:\/\/www.fic.com.tw\/zh-hant\/automotive\/\" target=\"_blank\" rel=\"noopener\">\u8eca\u8f1b<\/a>\u4e0a\uff0c\u9664\u4e86\u8eca\u5167LED\u87a2\u5e55\u3001\u8eca\u9802\u5ee3\u544a\u770b\u677f\u5916\uff0c\u8fd1\u5e74\u767c\u5c55\u5728\u8eca\u7a97\u4e0a\u6295\u653e\u5f71\u50cf\u5ee3\u544a\uff0c\u6210\u70ba\u79fb\u52d5DOOH\u5ee3\u544a\u7684\u65b0\u9078\u64c7\u3002<\/p>\n<h2><strong>\u5927\u773e\u96fb\u8166\u591a\u5a92\u9ad4\u986f\u50cf\u7cfb\u7d71\uff0c\u6c7d\u8eca\u5ee3\u544a\u770b\u677f\u65b0\u6280\u8853\uff01<\/strong><\/h2>\n<p><a href=\"https:\/\/www.fic.com.tw\/automotive\/add\/\" target=\"_blank\" rel=\"noopener\">FIC ADD \u591a\u5a92\u9ad4\u986f\u50cf\u7cfb\u7d71<\/a> (FIC Advertisement Display) \u5c07\u5c0f\u578b\u7684\u6295\u5f71\u6a5f\u5b89\u88dd\u65bc\u8eca\u5167\u8eca\u9802\u4e0a\uff0c\u63a1\u7528\u96d9\u9762\u6295\u5c04\u5c07\u5f71\u50cf\u6295\u653e\u7f6e\u5169\u5074\u8eca\u7a97\uff0c\u6210\u70ba\u65b0\u578b\u614b\u7684\u79fb\u52d5\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u770b\u677f\u3002<\/p>\n<p>\u6295\u5f71\u6a5f\u5149\u6e90\u6280\u8853\u63a1\u7528\u96f7\u5c04\u6295\u5f71\uff0c\u4ee5\u80cc\u5f0f\u6295\u5f71\u67b6\u69cb\u6295\u653e\uff0c\u8eca\u5916\u770b\u4e0d\u5230\u904b\u4f5c\u4e2d\u7684\u6295\u5f71\u6a5f\u3002\u8207\u5728\u8a08\u7a0b\u8eca\u3001\u516c\u8eca\u5167LED\u87a2\u5e55\u63a8\u64ad\u5ee3\u544a\u4e0d\u540c\uff0c\u5f71\u50cf\u6295\u653e\u5f8c\u662f\u9762\u5c0d\u8eca\u5916\uff0c\u5728\u8eca\u8f1b\u7d93\u904e\u7684\u6bcf\u500b\u4eba\u90fd\u53ef\u4ee5\u770b\u5230\u5ee3\u544a\u5167\u5bb9\uff0c\u5982\uff1a\u53f8\u6a5f\u3001\u4e58\u5ba2\u4ee5\u53ca\u884c\u4eba\u3002\u5728\u4e58\u5ba2\u4e0a\u8eca\u524d\u4e5f\u6703\u63a5\u89f8\u5230\u9019\u4e9b\u5ee3\u544a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\" https:\/\/www.youtube.com\/embed\/McPIJB0-bW0\" width=\"1268\" height=\"714\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<h2><strong>\u5927\u773e\u96fb\u8166\u6c7d\u8eca\u6295\u5f71\u7cfb\u7d71\u6253\u9020DOOH\u5ee3\u544a\u7684\u672a\u4f86<\/strong><\/h2>\n<p>\u5c07<a href=\"https:\/\/www.fic.com.tw\/zh-hant\/automotive\/\" target=\"_blank\" rel=\"noopener\">\u8eca\u5916\u6295\u5f71\u50cf\u529f\u80fd<\/a>\u8207\u5f37\u5927\u7684DOOH\u529f\u80fd\u76f8\u7d50\u5408\uff0c\u53ef\u4ee5\u6839\u64da\u6642\u9593\u3001\u5340\u57df\u8a2d\u5b9a\u5ee3\u544a\u64ad\u653e\u6a21\u5f0f\uff0c\u4f7f\u5ee3\u544a\u5546\u53ef\u4ee5\u91dd\u5c0d\u76ee\u6a19\u53d7\u773e\u65cf\u7fa4\u9032\u884c\u5ee3\u544a\u6a21\u5f0f\u7684\u9078\u64c7\uff0c\u63d0\u4f9b\u5408\u9069\u7684\u8a0a\u606f\u3002\u6b64\u5916\uff0c\u5167\u5bb9\u66f4\u65b0\u53ef\u4ee5\u5728\u5e7e\u79d2\u9418\u81ea\u52d5\u5b8c\u6210\uff0c\u514d\u9664\u4e86\u50b3\u7d71\u5ee3\u544a\u724c\u9700\u8981\u7684\u5370\u5237\u548c\u5b89\u88dd\u8cbb\u7528\uff0c\u964d\u4f4e\u4e86\u7ba1\u7406\u6210\u672c\u3002<\/p>\n<h2><strong>\u5c0f\u7d50<\/strong><\/h2>\n<p><a href=\"https:\/\/www.fic.com.tw\/zh-hant\/automotive\/add\/\" target=\"_blank\" rel=\"noopener\">FIC\u591a\u5a92\u9ad4\u986f\u50cf\u7cfb\u7d71<\/a>\u5ef6\u4f38\u5ee3\u544a\u7684\u66dd\u5149\u5834\u666f\uff0c\u8b93\u8eca\u9ad4\u5ee3\u544a\u66f4\u5177\u6709\u5f48\u6027\uff0c\u8207\u4ee5\u5f80\u8eca\u9ad4\u5ee3\u544a\u76f8\u6bd4\u66f4\u5177\u6709\u9748\u6d3b\u6027\u8207\u5373\u6642\u6027\u3002\u672a\u4f86\u7d50\u5408\u884c\u70ba\u63a2\u6e2c\u53caAI\u667a\u6167\u8fa8\u8b58\uff0c\u4f7f\u5f97\u5ee3\u544a\u53ef\u4ee5\u66f4\u52a0\u7cbe\u6e96\u6295\u653e\uff0c\u6210\u70ba\u65b0\u578b\u614b\u7684\u79fb\u52d5\u65b0\u5a92\u9ad4\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u76f8\u95dc\u6587\u7ae0<\/strong><\/p>\n<p><a href=\"https:\/\/www.fic.com.tw\/zh-hant\/hud-trend\/\">HUD\u62ac\u982d\u986f\u793a\u5668\u7684\u672a\u4f86\u8da8\u52e2\uff1aAR HUD\u64f4\u589e\u5be6\u5883\u62ac\u982d\u986f\u793a\u5668<\/a><\/p>\n<p><a href=\"https:\/\/www.fic.com.tw\/zh-hant\/metaverse-in-automotive\/\">\u8eca\u7528\u5143\u5b87\u5b99Metaverse\uff1a\u5927\u773e\u96fb\u8166\u8eca\u8f09Meta\/XR\u6280\u8853\uff0c\u6253\u9020\u5143\u5b87\u5b99\u5165\u53e3\u5e73\u53f0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DOOH \u6578\u4f4d\u6236\u5916\u5ee3\u544a\u662f\u4ec0\u9ebc\uff1fDOOH\u4ecb\u7d39 \u6578\u4f4d\u6236\u5916(Digital Out-Of-Home\uff0c\u7c21\u7a31DOOH)\u5ee3 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":11817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[83],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DOOH \u6578\u4f4d\u6236\u5916\u5ee3\u544a\uff1a\u5927\u773e\u96fb\u8166\u7814\u767c\u6c7d\u8eca\u6295\u5f71\u7cfb\u7d71\uff0c\u8eca\u7a97\u6210\u70ba\u6c7d\u8eca\u5ee3\u544a\u65b0\u9078\u64c7\uff01 - FIC<\/title>\n<meta name=\"description\" content=\"\u5927\u773e\u96fb\u8166\u7814\u767c\u6c7d\u8eca\u6295\u5f71\u7cfb\u7d71\uff0c\u8eca\u7a97\u6210\u70ba\u6578\u4f4d\u6236\u5916\u5ee3\u544a(DOOH\u5ee3\u544a)\u65b0\u9078\u64c7\uff01\u5927\u773e\u96fb\u8166\u591a\u5a92\u9ad4\u986f\u50cf\u7cfb\u7d71\u5f71\u50cf\u6295\u653e\u5f8c\u662f\u9762\u5c0d\u8eca\u5916\uff0c\u5728\u8eca\u8f1b\u7d93\u904e\u7684\u6bcf\u500b\u4eba\u90fd\u53ef\u4ee5\u770b\u5230\u5ee3\u544a\u5167\u5bb9\uff0c\u4e14\u8207DOOH\u529f\u80fd\u7d50\u5408\uff0c\u6839\u64da\u6642\u9593\u3001\u5340\u57df\u8a2d\u5b9a\u5ee3\u544a\u64ad\u653e\u6a21\u5f0f\uff0c\u5ee3\u544a\u5546\u76f4\u63a5\u5728\u8eca\u7a97\u4e0a\u6295\u653e\u5f71\u50cf\u5ee3\u544a\uff0c\u7528\u79fb\u52d5\u7684\u8eca\u8f1b\u63a8\u64ad\u7d66\u76ee\u6a19\u53d7\u773e\u65cf\u7fa4\u5408\u9069\u7684\u8a0a\u606f\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fic.com.tw\/zh-hant\/car-dooh-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOOH \u6578\u4f4d\u6236\u5916\u5ee3\u544a\uff1a\u5927\u773e\u96fb\u8166\u7814\u767c\u6c7d\u8eca\u6295\u5f71\u7cfb\u7d71\uff0c\u8eca\u7a97\u6210\u70ba\u6c7d\u8eca\u5ee3\u544a\u65b0\u9078\u64c7\uff01 - FIC\" \/>\n<meta property=\"og:description\" content=\"\u5927\u773e\u96fb\u8166\u7814\u767c\u6c7d\u8eca\u6295\u5f71\u7cfb\u7d71\uff0c\u8eca\u7a97\u6210\u70ba\u6578\u4f4d\u6236\u5916\u5ee3\u544a(DOOH\u5ee3\u544a)\u65b0\u9078\u64c7\uff01\u5927\u773e\u96fb\u8166\u591a\u5a92\u9ad4\u986f\u50cf\u7cfb\u7d71\u5f71\u50cf\u6295\u653e\u5f8c\u662f\u9762\u5c0d\u8eca\u5916\uff0c\u5728\u8eca\u8f1b\u7d93\u904e\u7684\u6bcf\u500b\u4eba\u90fd\u53ef\u4ee5\u770b\u5230\u5ee3\u544a\u5167\u5bb9\uff0c\u4e14\u8207DOOH\u529f\u80fd\u7d50\u5408\uff0c\u6839\u64da\u6642\u9593\u3001\u5340\u57df\u8a2d\u5b9a\u5ee3\u544a\u64ad\u653e\u6a21\u5f0f\uff0c\u5ee3\u544a\u5546\u76f4\u63a5\u5728\u8eca\u7a97\u4e0a\u6295\u653e\u5f71\u50cf\u5ee3\u544a\uff0c\u7528\u79fb\u52d5\u7684\u8eca\u8f1b\u63a8\u64ad\u7d66\u76ee\u6a19\u53d7\u773e\u65cf\u7fa4\u5408\u9069\u7684\u8a0a\u606f\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fic.com.tw\/zh-hant\/car-dooh-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"FIC\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-05T05:19:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T06:28:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fic.com.tw\/wp-content\/uploads\/2022\/05\/FIC-ADD-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenna_lai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fic.com.tw\/#website\",\"url\":\"https:\/\/www.fic.com.tw\/\",\"name\":\"FIC\",\"description\":\"First International 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