ADD
Advertisement Display
Introduction – ADD Advertisement Display
Introduction – ADD Advertisement Display
ADD, Advertisement Display, installs a small projector in the vehicle, projecting multimedia images or videos on the rear windows to make the windows become mobile advertising billboards and replace the advertisements on automobile body. Let the advertisement change from static to dynamic and attract the attention of the pedestrians.
ADD, Advertisement Display, installs a small projector in the vehicle, projecting multimedia images or videos on the rear windows to make the windows become mobile advertising billboards and replace the advertisements on automobile body. Let the advertisement change from static to dynamic and attract the attention of the pedestrians.
Feature
ADD provides new advertising mode
A small projector is installed on the roof of the rear seat in the vehicle to deliver multimedia images to the windows on both sides in both directions. Advertising when there are no passengers in the back seat of the vehicle. The windows have changed from monotonous transparent windows to a new media of mobile advertising. Different from the static advertisement of the car body, the advertisement can be broadcast by time period and route through the remote connection setting, so as to change the advertisements from offline to online.
Projection Technology
LBS technology is superior to the commonly used DLP projection
The common projection technology is DLP (Digital Light Processing). This technology has low light utilization and is easy to produce waste heat. More heat dissipation space must be provided in the design. Installed in the vehicle, it is easy to be affected by the vehicle temperature, resulting in overheating of the machine. FIC ADD adopts LBS (Laser Beam Scanning) projection technology, which has the characteristics of high brightness, high contrast and low power consumption, and storage temperature range of – 30 ° C to + 85 ° C . When the temperature of the ADD is too high, it can automatically reduce the brightness and suspend the projection protection function, which can greatly reduce the failure rate caused by overheating of the machine.
FIC ADD Advantage
Advantages of the ADD system
– Double-sided projection, the effect is more clear.
– ADD has small volume, easy installation and good heat dissipation.
– Laser projection, with high brightness and contrast.
– Using the back projection structure, the projector and the audience are different sides, the audience cannot see the projector, the effect is intuitive.
– Back projection mold can be selected: transparent and opaque.
– With wireless transmission function, advertising content is updated by OTA.
– With GPS positioning function, it can set the content dialing according to the characteristics of different regions.
Advertising Function
New choices for vehicle advertising
– Advertising has changed from offline to online: through the digital advertising mode, advertising can be broadcast by time and route.
– Image advertising attracts attention and increases advertising exposure.
– Increase the fleet advertising mode: in the past, the image advertising of the fleet was limited to playing on the screen in the vehicle, and only targeted at the advertising of passengers on the vehicle. When add is imported, video advertisements can be pushed and advertised to pedestrians.
Future Development
Advertising targeting specific customer groups
Combined with behavior detection and AI intelligent identification system, advertisements can effectively target customers and carry out 1-to-1 accurate marketing. The series digital broadcast advertising integration platform brings new profitable business opportunities for the team through the profit sharing mode of advertising revenue.
Full Projection In Vehicle
Realizing a 360 degree panoramic view of the car metaverse
This is realized by LBS projection imaging technology independently developed by FIC. The image can not only be presented on the front windshield, but also the imaging technology can be filled and transferred to the inner window, rear window and even sunroof, so as to realize the technology of 360-degree panoramic imaging in the car and push the real-time information.
FIC has been deeply engaged in the automotive electronic design and manufacturing industry for many years. We have a number of patented technologies and quality certification, and have the ability to verify vehicle regulations to create customized solutions for customers. For information about FIC and products, please refer to FIC global information network at www.fic.com.tw or contact globalmkt@fic.com.tw.
FIC has been deeply engaged in the automotive electronic design and manufacturing industry for many years. We have a number of patented technologies and quality certification, and have the ability to verify vehicle regulations to create customized solutions for customers. For information about FIC and products, please refer to FIC global information network at www.fic.com.tw or contact globalmkt@fic.com.tw.
