CES 2021 Innovation Awards Winner – FIC Design Engineer

It’s excited to announce FIC has been named a CES® 2021 Innovation Awards Honoree for AR HUD. In terms of innovative design, engineering characteristics and application features of augmented reality head-up display with AR HUD in Vehicle Intelligence and Traffic category, the project has been highly recognized by the judges.

FIC AR HUD uses LBS (Laser Beam Scanning) technology projection and uses Laser as its light source. The light source high contrast makes the image visible under natural light. In addition to the common navigation functions in HUD, the addition of ADAS, Driver Monitoring System, Driver Behavior System, etc., FIC is constantly adding service mode in AR HUD to enhance driving experience. Moreover, the AR HUD solutions provided by FIC can be applied not only in automobiles, but also in commercial vehicles.


With more than 40 years of R & D and design, engineering and manufacturing experience. FIC engineering computing technology ranks the leading position in the world. In recent years, it has developed automotive electronic product design and won numerous awards in AR HUD, digital cluster, ADAS system design and development. Thanks for the support and encouragement of our partners, FIC will continue to improve our team’s capabilities and provide more quality services.

Due to the impact of Covid-19, CES will be Online-Digital exhibition from January 11 to 14, 2021. The products of innovation award winners will be released at the same time. The winning technologies of FIC will be presented together. Welcome to participate in this grand event.


Innovation Awards page